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Competitive Landscape, Trends, and Drivers of Change in the Foundry Industry
2023-08-16
1. Industry Competitive Landscape and Degree of Marketization
Globally, the casting industry is highly competitive. In developed countries, the number of casting firms is relatively small, but individual companies tend to be large in scale and highly specialized, enjoying strong advantages in areas such as capital, technology, and customer base. Prominent international manufacturers of automotive castings include Japan’s RYOBI Co., Ltd. and Switzerland’s DGS AG, among others.
Against the backdrop of a global shift in the casting industry from developed to developing countries, China has emerged as one of the world’s leading producers and consumers of die-cast products. However, the domestic casting industry remains highly fragmented: according to statistics from the China Foundry Association, there are more than 3,000 casting enterprises in China, yet the vast majority are small in scale, resulting in intense market competition.
Domestically, the major players in automotive casting production fall into two main categories: one comprises component suppliers to the automotive industry that are subsidiaries of downstream conglomerates; the other consists of independent precision-casting firms specializing in high-precision automotive castings and maintaining stable, long-term relationships with their downstream customers. With the continued growth of China’s automotive industry and the ongoing trend toward vehicle lightweighting, the promising market prospects for precision cast components made from light alloys such as aluminum and magnesium alloys are attracting new entrants, including several large foreign-invested foundries. As the industry evolves, competition is expected to intensify, necessitating that domestic precision-casting firms continuously upgrade their technological capabilities, invest in state-of-the-art equipment, and expand production scale in order to sustain their market position.
Die-cast components have a wide range of downstream applications, giving rise to multiple niche markets within the die-casting industry. At present, most small and medium-sized die-casting firms primarily produce standard die-cast parts for hardware, lighting fixtures, toys, and other consumer goods. These enterprises are typically small in scale, operate with relatively outdated equipment, face intense price competition, and achieve low profitability. Only a handful of larger die-casting companies possess advanced equipment and technologies, enabling them to manufacture high-quality, high-precision castings that meet the stringent requirements of automotive component manufacturers.
China has now established casting industry clusters in regions such as the Yangtze River Delta, the Pearl River Delta, the three northeastern provinces, and the Southwest. Among these, the Yangtze River Delta and the Pearl River Delta stand out the most, owing to their vibrant economies, well-developed supporting industries, and distinct geographical advantages.
2. Major Barriers to Entry in the Industry
The barriers to entry in the casting industry depend on the downstream industries served. Aluminum alloy castings are widely used in sectors such as automotive and aerospace; taking the primary downstream industry—automotive—as an example:
(1) Qualification Certification Barriers
The automotive industry imposes stringent standards and requirements for product quality, performance, and safety. Before entering the procurement systems of automakers or upstream component suppliers, automotive parts suppliers must undergo a rigorous qualification certification process:
1) Component suppliers must first establish an internationally recognized third-party quality management system specified by the customer (such as IATF 16949:2016) and obtain certification through a third-party audit.
2) Vehicle manufacturers or Tier-1 component suppliers shall, in accordance with their respective supplier selection criteria, conduct rigorous scoring and evaluation of tier-2 component suppliers based on their product technology development capabilities, equipment, manufacturing processes, production experience, and other relevant factors, and also carry out on-site audits of manufacturing processes.
3) All products must undergo rigorous Advanced Product Quality Planning (APQP) and Production Part Approval Process (PPAP), as well as extensive and prolonged in-service testing and evaluation.
New entrants to the industry typically struggle to gain customer acceptance in the short term, making certification a significant barrier to entry in the automotive aluminum alloy casting components sector.
(2) Technical Barriers
Given the stringent quality, performance, and safety standards imposed by consumers and governments worldwide on automotive products, aluminum alloy casting companies serving as automotive component suppliers must possess robust capabilities in materials development and processing, casting technology, and even product solution design as well as mold design and manufacturing—in order to meet the quality requirements of OEMs and Tier-1 component suppliers.
(3) Talent Barriers
Automotive aluminum alloy casting encompasses multiple stages, including product design, die design and manufacturing, materials development and preparation, casting process control, and post-processing. This requires companies to possess both highly skilled technical professionals and well-trained production workers. However, casting technologies vary significantly among firms in the industry, resulting in low adaptability to talent mobility across enterprises and a pronounced hierarchical distribution of talent. As a result, most existing casting companies rely on internal training and development to build and maintain their talent pools. New entrants to the industry typically lack stable technical teams and struggle to quickly recruit experienced, specialized technical personnel, which constitutes a significant barrier to entry.
3. Trends in Industry Profit Levels and Their Underlying Causes
The main factors influencing changes in industry profit levels are:
(1) Supply and Demand Situation
The casting industry is a long-value-chain, broad-based sector, and its profit margins are heavily influenced by supply-and-demand dynamics across the upstream and downstream segments. Supply and demand conditions represent the most fundamental determinant of industry profitability. In recent years, the gradual recovery of the global economy, coupled with China’s sustained and stable economic growth, has spurred rapid development in the automotive components industry, leading to steadily increasing demand for castings. At the same time, production capacity has continued to expand, resulting in a generally balanced supply–demand situation within the industry.
Currently, in the automotive applications sector, market demand for precision aluminum alloy castings is steadily increasing, driven primarily by sustained high vehicle sales volumes and the ongoing trend toward vehicle lightweighting, which is leading to a continuous rise in the amount of aluminum used per vehicle. In recent years, stricter energy-saving and emission-reduction policies, coupled with the urgent need for longer driving ranges in new-energy vehicles, have further accelerated the trend toward vehicle lightweighting, thereby boosting the adoption of precision aluminum alloy castings in automobiles.
(2) Changes in Raw Material Prices
Nonferrous metal alloy raw materials represent the largest single cost component in the casting industry. When large casting manufacturers enter into long-term contracts with customers, they typically include provisions for adjusting contract prices in response to fluctuations in raw material costs. This helps mitigate the impact of such price volatility on profit margins; however, the frequency and magnitude of these adjustments may still deviate from actual changes in raw material prices, meaning that the full impact of raw material price fluctuations cannot be entirely eliminated.
Given the wide variety and high degree of customization inherent in casting products, a company’s profitability is influenced by factors such as product mix, downstream customer demand, and manufacturing process capabilities. In general, firms with lower technological sophistication and smaller production scales face intense competition and relatively weak bargaining power vis-à-vis both upstream and downstream partners. Consequently, when key raw-material suppliers raise prices, these casting firms typically lack the ability to pass on the increased input costs to their customers in the short term. By contrast, companies that enjoy process and scale advantages are better positioned to absorb and pass on cost increases, enabling them to maintain higher profit margins.
(3) Exchange Rate Fluctuations
Currently, the global automotive vehicle and component industry is predominantly dominated by traditional automotive powerhouses such as Germany, Japan, the United States, and France. Consequently, a significant portion of products from China’s automotive casting enterprises is still destined for export, making their operations highly susceptible to exchange-rate fluctuations. Such volatility can substantially impact the profitability of casting firms.